How it Works

Here is what nonprofits accepted into the Supporting Nonprofits program can expect—from initial assessment through implementation and training.

Onboarding and Program Launch

Our Collaborative Process

After acceptance, we learn about your mission, audience, current marketing efforts, available resources, and most urgent challenges. Together, we identify where no-cost advertising programs and practical marketing support can create the greatest impact.

  • Needs Assessment
  • Goal Setting
  • Strategy Development
Implementation and Capacity Building

Until the Training Wheels Come Off

For small nonprofits with no internal marketing support, gaining momentum in digital marketing can be a huge challenge. We not only help kick off marketing tactics, but help build internal capacity through training and support.

Implementation
We work alongside your team to put the plan into action, including Google Ad Grant setup and management, website improvements, and other agreed-upon marketing priorities.

Performance Tracking
We establish practical measurement, review performance, and refine the strategy based on what the data shows.

Empowerment
The skills, systems, and strategies your organization develops are designed to keep creating value long after our direct support ends.